Nielsen to count viewers for Hulu, live TV services

Nielsen will begin to tabulate how many people get their live TV from Hulu and , giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional TV.

Nielsen's The Gauge problems revealed after correctionnScreenMedia

Streaming is shaking up TV's Nielsen ratings, with billions in ad dollars at stake

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

Change the Channel: Linear TV Viewership Dips Below 50% for First Time

Monday AM Briefing: Nielsen's The Gauge, Netflix's Price Hike, Raise A Big Question in CTV

Nielsen Expands Streaming Measurement – The Hollywood Reporter

Hulu: Stream TV shows & movies - Apps on Google Play

Hulu Live: How to Opt-Out of Nielsen Ratings

Paramount Press Express VIEWERS WATCHED MORE THAN 281 BILLION MINUTES OF CBS PROGRAMMING IN THE FIRST QUARTER OF 2023 – 90 BILLION MINUTES MORE THAN ITS CLOSEST BROADCAST COMPETITOR

Nielsen's TV ratings now include TV and Hulu's live service - 9to5Mac

Streamers, cable fight for share of consumers' TV time - Insider Intelligence Trends, Forecasts & Statistics